Xavel is the company behind the Tokyo Girls Collection fashion show and mobile/PC sites for electronic shopping that showcase some of Japan’s biggest brands _ fashion houses puzzling to anyone other than young Japanese women with names like Deicy, Titty, Cecil McBee, Spiral Girl.
The shows, which attract thousands of people, work more like catalog shopping.
The people can order clothes right then and there as the models prance on the runway before their eyes.
It’s a great business idea.
And these women are certainly having fun.
Whether their energy and goodwill can be channeled into something other than just-looking-good remains to be seen.