Ecological Fur



It’s real fur.
But Chie Imai has added recycled polyester as fabric to a few of her 2008-2009 collection items to make it luxury fur with a green conscience.
My story.
Two women were sitting across the table from me during the show.
One of them said with a giggle: “This fur costs 20 million yen. You can buy an apartment with that.”
Then the other said: “You cannot buy an apartment with 20 million yen.”
Imai says global warming has hurt the demand for fur, although sales are growing in new markets like Russia and China.
And so she has also come up with “seasonless fur” products.
She showed me a short jacket of white lacey fabric with white fur trim that she said can be worn in air-conditioned places even in the summer.