Talk about desperately seeking buyers.
Toyota is opening a giant shopping mall in Yokohama with 220 stores and restaurants, including Uniqlo, Wolfgang Puck’s and pastry stores, to be there where people hang out _ not wait for people to come to dealerships.
The scenario is that you introduce the idea of buying a car to people who are shopping.
Japan auto sales are falling lately to 27 year lows.
Analysts say people _ especially young people _ don’t want a car, even if they get one for free!
Kids who grew up in a more affluent Japan don’t covet the same status-symbol items their parents did.
Manufacturers have been struggling in recent years with the challenge of developing models that meet young people’s lifestyle needs.
Maybe one day there’ll be a hit car every Japanese is going to want _ like an iPod or a cell phone.