American on board at Toyota

A white male isn’t ususally speaking from the minority side of the diversity divide.
But Jim Press is the first non-Japanese to join the board of Toyota ( my story on his promotion winning shareholder approval last week).
He talks very softly _ Japanese style _ and says much of Toyota’s corporate culture is Japanese _ hence the understatement about becoming No. 1.
I asked him about that: Why Toyota officials keep saying they aren’t making beating GM/becoming No. 1 their goal, when reaching the top would seem like a victory for a company.
“Do you read your own headlines? Do you believe it? Would you forget how you got there, if you were? I don’t see any benefit in that. Customers don’t care who’s No. 1.”
Then Press asked me where I was from _ to make sure I understood Japanese culture.
“There’s no satisfaction of beating somebody,” he said. “That’s not something you’re proud of, is it?”
I had to say:
“Sometimes we like to beat Reuters.”
His reply:
“But you’re not a Japanese company, are you?”
How can Toyota become more American?
Toyota is already an American company, he said.
He said Toyota has a “hybrid” culture _ clever how he got the automaker’s key technology in there!
Press compared Toyota to the immigrant who becomes American _ yet continues to be proud of his/her roots:
“At how many generations removed from the original immigrant do you lose your identity? None. You should keep that. That’s part of diversity. You keep the strength of what makes you different, what makes you good and successful. But you’re doing it in that country. We want to be the best company in America _ period.”