Cars are usually unveiled in hotels, event spaces, company headquarters.
And so we knew something was up when Toyota invited us to a Lexus debut at the Fuji Speedway, near Mount Fuji and a two-hour bus ride from downtown Tokyo.
Professional drivers took reporters for two laps on the F-1 course, at one point reaching 240 kph.
That’s so fast your body feels as though it’s sinking into the seat, and you can’t hold your head up straight at corners (especially with the big helmet on our head that Toyota gave us to wear), and the rear wheels skid on the concrete as though we were in a racing video game.
“Anyone prone to carsickness?” the driver asks matter-of-fact after we get on board, as though we have a choice.
It was a bit reassuring the Lexus IS F comes with a computerizied pre-crash safety system, and the whole package of airbags (curtain/side airbags).
Akio Toyoda, the founder’s grandson, and other Toyota executives, showed up wearing black racing outfits.
Toyoda had his name and a Japanese flag embroidered on his belt.
It turns out Toyoda (that’s him in the photo above) has a racer license and was one of the drivers who took reporters out on the zippety ride.
The executive overseeing Lexus, Takeshi Yoshida, laughed: “I look like a ninja today.”
Going fast on a car is a lot of fun.
It’s so thrilling you forget your troubles.
And you remember that elation for days.