Is Krispy Kreme cool?


Photographer/visual artist Annette Dorfman from San Francisco is so impressed Japanese will line up for a product sitting around in the frozen food section of a Safeway she is compelled to take a photo.
A new Krispy Kreme opened in Yurakucho Marui (Itocia), where long lines are forming as well.
My story on “gatsoon-kei” food. On the other hand, Annette showed a mysterious penchant for things Japanese that we who live here would find undistinguished.
She bought the new white Shiseido Tsubaki shampoo, tiny figures she thought were cute, “shiso” body soap and other products found collecting dusting on MatsuKiyo shelves.
Human nature is to want hard-to-get things.
Rarity breeds value.
Something to keep in mind when you go Christmas shopping for friends living abroad!

Food for thought

Food is symbolic of life. I’ve been a food writer in recent weeks with a story about Krispy Kreme and another about American beef . Seiyu, Wal-Mart’s Japan unit, is the first major Japanese retailer to start selling American beef after a three year hiatus caused by the mad cow scare. My premise is that chains selling fattening food like Krispy Kreme are gaining acceptance in Japan as the nation grows fatter and get used to greasy and rich food like chocolate, ice cream and doughnuts. What kind of a relationship is more like Krispy Kreme vs. whole wheat bread? What is a staple in life and what is just junk?