Cute culture

How do you sell a car that’s made by your rival and package it so that it sells for a higher price? Nissan’s Pino is a picturebook lesson in how marketing works to place a product in the consumer’s consciousness so that it becomes more desirable than what it is. What makes something cute? When is beige cute (fashionable) and when is it drab (yucky)? See a photo here of a proud Pino owner and her mom. And here. You may think it’s about duping the buyer, but is it? A car is a car is a car. And what you pay for these days is as much about perception/image and experience/feeling as the THING you end up owning.